Formula 1 is set to kick off its 75th anniversary season in a groundbreaking fashion, as all 10 teams will reveal their 2025 liveries simultaneously at a spectacular launch event at London’s O2 Arena on 18 February. This unprecedented event brings all 20 drivers and their team principals together, offering fans a sneak peek at how the F1 grid will look when the season kicks off with the Australian Grand Prix on 16 March.
Launching in Style
While the designs of the 2025 cars might still be mostly concealed ahead of the event, the liveries will be unveiled, showcasing the colours that will grace the circuits across the globe. The event is orchestrated by BrianBurkeCreative, renowned for their work on the opening and closing ceremonies of the inaugural 2023 Las Vegas Grand Prix.
An Interactive Experience
Fans attending the event, with ticket prices ranging from £58 to £113 plus booking fee, are promised an “interactive event” featuring interviews with prominent figures from the sport, including the drivers and team bosses. This means stars like Max Verstappen, Lewis Hamilton, and their fellow drivers will share the stage with past O2 main headliners such as Justin Bieber, Peter Kay, and Madonna.
Compared to similar events in London, the pricing is competitive. For example, Abba Voyage tickets range from £96 to £235, while Coldplay’s 2025 Wembley performances range from £57.75 to £195.25 for seated tickets.
Global Streaming and Memorable Moments
For those unable to attend in person, the event will also be streamed online. F1 President and CEO Stefano Domenicali expects it to be a thrilling kickoff to the season. “For the first time, we will bring together our fans, all 20 superstars of our sport, and some very special guests to officially kick off our new season and mark our 75th year of racing,” he stated.
“With 2025 set to be a classic season following all the drama so far in 2024, this is a fantastic opportunity for fans of all ages to experience up-close the incredible entertainment spectacle that is Formula 1,” Domenicali added.
Behind the Scenes
Brian Burke, Creative Director for BrianBurkeCreative, who collaborates with Stufish Entertainment Architects, DX7 Design, and 1826 to stage the show, expressed his excitement about the event. Burke remarked, “It’s an incredible honour to continue to partner with Formula 1 in creating new entertainment experiences, especially this brand-new launch event of the 2025 season celebrating the 75th anniversary of the sport.”
“Through our collaboration with all 10 teams, fans can be assured we’ll be delivering a truly exciting live experience combining the unveiling of the new liveries, interviews with the biggest names in F1, and cutting-edge entertainment,” Burke continued. “It will be a never-before-seen event not to be missed!”
