Aston Martin’s Formula 1 team has made a significant announcement, revealing a new partnership with Xerox. The office technology leader is set to become a global partner for the 2025 season. This partnership aims to enhance Aston Martin’s performance both on and off the track through Xerox’s cutting-edge digital solutions.
Xerox’s Role in the Partnership
Starting next season, Xerox will support Aston Martin with its advanced digital technology across several key areas. This includes managed print services, augmented reality, and marketing insights. By providing innovative digital solutions, Xerox aims to boost Aston Martin’s competitive edge in Formula 1.
Augmented Reality and Telemetry Overlays
A crucial part of this collaboration involves Xerox’s augmented reality (AR) technologies. These will be used at race circuits and in Aston Martin’s new wind tunnel. Additionally, Xerox will offer telemetry overlays to give the team a clearer understanding of real-time performance metrics.
Marketing Insights and Data-Baked Insights
Beyond the track, Xerox’s marketing insights and data-backed solutions will play a pivotal role. These tools will help Aston Martin in formulating strategies that can enhance their overall brand presence and marketing efforts.
On-Car Branding at the Las Vegas Grand Prix
For the first display of this partnership, Xerox’s branding will adorn Aston Martin’s cars during the Las Vegas Grand Prix weekend, scheduled for 21-23 November. This visibility is just the beginning of a promising collaboration aimed at future success.
Official Statements
Jefferson Slack, Commercial and Marketing Managing Director at Aston Martin, expressed enthusiasm for the partnership. “We are thrilled to welcome Xerox as a global partner. Their expertise in digital technology solutions aligns perfectly with our goals for performance improvement on multiple fronts,” he stated.
